Learnings from our journey as a startup

Technology, design, culture

  • You have Jira. You like Slack.  You’ll love DevRev!

    You have Jira. You like Slack. You’ll love DevRev!

    Life owes itself to the magic of two parts hydrogen and one part oxygen!

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  • The Why and What of DevRev

    The Why and What of DevRev

    Not very long ago something seemingly trivial like making phone calls across the globe required complex processes and integrations with different phone companies. Today, you can not...

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  • The power of product-led business operations

    The power of product-led business operations

    Product-led growth is one of the biggest themes in the zeitgeist of contemporary software companies. Adopting a product-thinking mindset can transform a company’s ability to delight...

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  • Bug vs Feature Request - A distinction without a difference

    Bug vs Feature Request - A distinction without a difference

    Is there a difference between a bug and a feature request? Depends on who you ask and whether you come from a Product-Led Growth (PLG) mindset or not.

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  • How Slack redefined collaboration in software development

    How Slack redefined collaboration in software development

    Learn how Slack grew to dominate the software development collaboration space from dev-to-dev communication to customer service and how it can be even better.

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  • Six ways you can use GitHub data to stop the meeting madness

    Six ways you can use GitHub data to stop the meeting madness

    I love meeting people, don’t get me wrong. Especially as things open up, I cherish every connection and conversation more than ever before...

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  • 10 software development principles that power a Dev CRM

    10 software development principles that power a Dev CRM

    SaaS coupled with free pricing options has created a market for developers where they can quickly iterate with customers through their code to create apps at the speed of light. All...

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  • GitHub with DevRev, creativity at its best

    GitHub with DevRev, creativity at its best

    She brought a whole new meaning to living in harmony with nature. Following ancient tradition and making the most of each season’s givings, she grew her own food, crafted furniture,...

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  • Eight things I learned in eight months as an engineer at a tech startup

    Eight things I learned in eight months as an engineer at a tech startup

    8 is a lucky number in Chinese; It’s pronounced [bah] which sounds like the character for generating wealth [fah]. While my first 8 months at DevRev have not yet generated wealth in...

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  • My journey from CRM to Dev CRM

    My journey from CRM to Dev CRM

    Having spent nearly a decade building enterprise software, I continue to be motivated by the impact technology enables. My passion will always lead me to find ways to create products...

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  • How to build a Product-Led Growth (PLG) Operating System?

    How to build a Product-Led Growth (PLG) Operating System?

    I have written about the “Why” of Product-led Growth (PLG) and some fundamental principles in action in my previous blogs. In this article, let’s look at the “What” and the “How.” In...

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  • Why AI won’t replace developers And why it will make our lives better

    Why AI won’t replace developers And why it will make our lives better

    When someone brings up artificial intelligence, often what comes to mind are uncanny valley robots who are secretly plotting to overthrow their human overlords. The reality isn’t quite...

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  • 10 Product-Led Growth PLG principles in action

    10 Product-Led Growth PLG principles in action

    In the last few months, I seem to have developed an obsession with watching YouTube videos. I LOVE watching all kinds of inspirational videos and TED Talks whenever I can steal a few...

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  • Founding a company during the pandemic

    Founding a company during the pandemic

    Trying times often produce unique brands. Salesforce started in 1999, just before the infamous dot-com crash. Nutanix, Uber, and Slack were founded in 2009, in the trough of the global...

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  • Why should a developer be your first marketing hire?

    Why should a developer be your first marketing hire?

    “Will I be writing code for the product?” the first-ever candidate I was interviewing for our marketing team asked. I was mildly bothered. “Why does it matter?” I thought. Then I...

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  • If you believe

    If you believe

    Modena, a small town in Italy, is known for two unique characteristics. In some culinary circles, it is known for the balsamic vinegar that this town produces. But more prominently,...

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  • First discoverability, then serendipity

    First discoverability, then serendipity

    I am into my second month as an entrepreneur building a startup with my awesome co-founder. It’s early days, but it has been quite a ride learning and building the company one brick at...

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  • Designing for moments of serendipity

    Designing for moments of serendipity

    Building a company from ground-up is an excellent learning experience. You soon realize, for instance, that hiring a team member means you’re also embracing their families. A family...

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