Learnings from our journey as a startup

Technology, design, culture

The Why and What of DevRev

The Why and What of DevRev

By Madhukar Kumar

By Madhukar Kumar and Michael Machado

Founding a company during the pandemic

Founding a company during the pandemic

By Manoj Agarwal & Dheeraj Pandey

Trying times often produce unique brands. Salesforce started in 1999, just before the infamous dot-com crash. Nutanix, Uber, and Slack were…

Why should a developer be your first marketing hire?

Why should a developer be your first marketing hire?

By Madhukar Kumar

“Will I be writing code for the product?” the first-ever candidate I was interviewing for our marketing team asked.

If you believe

If you believe

By Madhukar Kumar

Modena, a small town in Italy, is known for two unique characteristics. In some culinary circles, it is known for the balsamic vinegar that…

10 Product-Led Growth (PLG) Principles in Action

10 Product-Led Growth (PLG) Principles in Action

By Madhukar Kumar

In the last few months, I seem to have developed an obsession with watching YouTube videos.

Designing for Moments of Serendipity

Designing for Moments of Serendipity

By Manoj Agarwal

Building a company from ground-up is an excellent learning experience. You soon realize, for instance, that hiring a team member means…

First Discoverability, then Serendipity

First Discoverability, then Serendipity

By Manoj Agarwal

I am into my second month as an entrepreneur building a startup with my awesome co-founder. It’s early days, but it has been quite a ride…

Closing the Empathy Gap is the Bedrock of Building Awesome Product Experiences

Closing the Empathy Gap is the Bedrock of Building Awesome Product Experiences

By Manoj Agarwal

Developers and companies alike have been saying they’re customer-centered for years. But customer-centricity is table stakes these days…

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