DevRev

Developer CRM

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Bringing Dev and Rev together

The platform that connects makers to customers through the product

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Introducing DevRev

The World’s First Developer CRM

You have Jira. You like Slack.

You have Jira. You like Slack.

You will love DevRev.

You have Product. You want PLG.

You have Product. You want PLG.

You will love DevRev.

You have Code. You need PMF.

You have Code. You need PMF.

You will love DevRev.

We are squarely in the product-led era.

But a developer’s work is still devoid of any connection to the customer. Their business impact is impossible to measure and we are drowning in tools and systems to stitch together common workflows.

We believe there is a better way.

What if we connected Developers to Customers through the Product?

Imagine a system that ties work directly to user impact and business outcomes.

We call it a Dev CRM.

DevRev

What DevRev Delivers

Developer + Product + Customer

  • Break Down Front and Back Office Silos

    Implement a converged Ticket and Issue Management system to enable seamless work collaboration across teams.

  • Foster Customer Centricity

    Empower makers to always understand ‘the why’ by connecting customer touchpoints directly to developer priorities.

  • Become Product-Led

    Gain a more thoughtful understanding of problems, success metrics, and goals by creating a unified customer and product system of record.

Product + Customer Centricity.

As Simple as A, B, C.

A

The Evolution of Issue and Ticket Management

Ditch the status/update meeting. A converged system of record for work links together every customer conversation, feature request, and new product enhancement. Ensure your manager, customer success/support team, and customer is always kept up to date on the state of your work.

Ditch the status/update meeting. A converged system of record for work links together every customer conversation, feature request, and new product enhancement. Ensure your manager, customer success/support team, and customer is always kept up to date on the state of your work.

The Evolution of Issue and Ticket Management

B

Revolutionizing Customer Communications

A tool you can love. Inject DevRev’s PLuG SDK into your application to gain the power to nudge, guide, and support your users. Paint a better picture of your customer.

A tool you can love. Inject DevRev’s PLuG SDK into your application to gain the power to nudge, guide, and support your users. Paint a better picture of your customer.

Revolutionizing Customer Communications

C

Breakthrough Product Insights

Value outcomes over output. Visualize how every microservice and API powers your features and capabilities, enriching your Dev and Rev Parts with events, metrics, and goals. Create emotionally inspiring value propositions.

Value outcomes over output. Visualize how every microservice and API powers your features and capabilities, enriching your Dev and Rev Parts with events, metrics, and goals. Create emotionally inspiring value propositions.

Breakthrough Product Insights

Connect Developers to Customers & Revenue

A Single Platform for Product-Led Growth

Vistas

Vistas

Work (management) meets play! All your issues, tickets, features, and services in one place with native, real-time collaboration and reporting.

  • Issues
  • Tickets
  • Customer Management
Trails

Trails

Sum of your parts is truly greater than the whole. A system of record that enriches and connects your services (Dev parts) to the features and capabilities used by your customers (Rev parts). Like a brain - one part logical, one part emotional.

  • Dev Parts
  • Rev Parts
  • Discovery & Enrichment
PLuG

PLuG

Customer interactions SDK that makes your application customer aware and product-centric. Listen. Talk. Walk the walk (a mile in your customer’s shoes).

  • Live Chat
  • Self-Service Support
  • Nudges

Feature Roadmap

A lot Shipped, a lot More to Ship

  • Customer Identity

    Rev APIs to connect and manage customers and users

    Shipped

  • Knowledge Article Indexing and Search

    Upload or link knowledge repos for federated search across documentation

    Shipped

  • Part Discovery

    Auto-discover microservices and features through connectors

    Shipped

  • Customizable Customer Identities

    Add custom attributes and types to converge all your customer data

    Shipped

  • PLuG Self-Service Support

    Enable Customers to query against your documents and articles

    In Progress

  • Multi-Player Vistas

    Browse, share, and collaborate on pre-filtered list views

    In Progress

  • Work Data Model customization

    Customize issues and tickets by adding new fields and types

    In Progress

  • My Tasks

    Build a personal list of todo items and see all your work sub tasks in one place

    In Progress

Frequently Asked Questions

We’re Here to Help

  1. Imagine never having to think - "What is the impact of my work on my organization?" Whether you are working on a bug or a feature, always know and understand the impact on your customers and your company. Since all your work is connected to all the parts and the customer touchpoint, it also helps you in prioritizing your work and focusing on what matters.

  2. As a product manager, you can visually see all your microservices and APIs and how they are connected to all the features and capabilities that your customers use and pay within Trails. You can also view rich product insights thereby helping you make better decisions around product roadmap prioritizations and drive product-led growth strategies.

  3. All your customer conversations are connected to the product features and capabilities in one place and you can get real-time help from the developers within your organization that owns these parts. This helps you provide better customer experience that directly affects your growth and revenue.

  4. You can use DevRev for customer touchpoints, customer interactions and to nudge your users with our SDK and APIs. You can use DevRev to manage all your work including issues, tickets and tasks in real-time, in a groundbreaking new way that is connected to all your product features. You can use DevRev for maintaining a system of record for your product helping you better understand the impact of your work to your customers and your business.

  5. We believe DevRev brings in features and capabilities on a single platform that no other platform currently provides. Having said that, we also believe in co-existing with other tools and platforms and have built out a long list of connectors and integrations. You can check these out in our marketplace webpage (coming soon).

DevRev Walkthrough

PLuG, Vista and Trails

DevRev Beta v.1.0.0

Product Demonstration

Chapter 01

Our Vision

DevRev Ethos:

To Help Build the Earth’s Most Customer-Centric Companies.

2502 Words, 5 Min Read

What is a Dev CRM?

Developers are too far removed from the customer. Organizational silos, each with their own set of tools and applications, only amplify the disconnect.

A DevCRM connects the makers to the customer by delivering a system of record, social experience, and a suite of platform connections to create a single source of truth for all customer, product, and work-related data.

We imagined:

  1. A single platform replacing some systems and augmenting others
  2. System integrations to gather events/context (e.g., monitoring alerts, git events, etc.)
  3. A modern browser interface
  4. Fully extensible API platform

With DevRev, developers and engineers are empowered to build, operate, support, and grow their products in the most customer-centric way possible.

So how does it work?

We bring together traditional SaaS workflows and combine them into a single data model. Issue and ticket management (Work) are linked to internal and external users (Identity) respectively and related to the services that serve the features that customers consume (Parts).

  • Issue Management: Traditional issue-management tools require users to track all of their tasks manually. Through automated workflows and code-repository integration, we remove most manual data entries once code starts to get written, saving developers time and ensuring the system of record is always up to date.
  • Ticket Management: Customers are the number-one source of feedback, but most of this data is locked away and only exposed via clunky integrations. DevRev enables issues like bugs, new features, and enhancements to be directly linked to tickets that provide the qualitative and quantitative data to support priorities.
  • In-App Chat: DevRev's platform provides a lightweight SDK for embedding DevRev's live-chat and ticket-deflection PLuG widget directly into your application and website. Now every customer conversation is captured and linked to tickets, and no details become lost in translation.
  • Product + Customer-Centricity: Move beyond projects and start becoming product-led through the connected links between Dev and Rev parts, your team's work, and your customer. All tickets and issues connect back to the features and capabilities that a customer consumes. Know who is working on what features, review your roadmap, see the latest KPIs, and easily track and maintain internal and external conversations via DevRev Trails.

Unlike traditional systems that silo customers from the builders, DevRev provides one unified platform where builders, supporters, growers, operators, and customers can all work together. By converging typically siloed systems and teams, with a product centric model, DevRev minimizes translation errors and consolidates your company's most important data into a single platform and system of record.

We created a DevCRM because we envisioned a better way to combine product-centricity with customer-centricity. We believe that company-builders of all types should have access to a modern methodology for creating products, coupled with a digital experience powering the four primary functions of a company - Build, Operate, Support, and Grow.

DevRev's platform ensures that businesses both retain a sharp focus on growing and nurturing end-users and maintain tight alignment between employees and customers. Finally, DevRev is platform-first, enabling developers to do more with extensible APIs, SDKs, and third-party connectors.

Chapter 02

Becoming Product-Led

Product-Led. Customer Focused.

Our mission is to help companies connect makers (Dev) to customers (Rev).

Becoming a product-led company

When every department of a company adopts a “product-thinking” mindset to their operational values, the organization and the customers of that organization realize the benefits of becoming product-led.

Great teams build great products by promoting diversity of opinions, fostering experimentation, learning and iterating fast, and most importantly, by understanding their customer such that a harmonious balance is realized between innovation, customer success, and business value.

This results in a culture that promotes outcomes over outputs and a decision-making framework that delivers both customer and business value.

As a company grows, it is common to experience a loss of both customer- and product-centricity. The values that drove the team's early success seem to wane, and leaders may find themselves asking questions like:

  • Why are we so reactive, and why do we no longer anticipate customer requirements?
  • Why don't our new capabilities make the same impact as before?
  • Why doesn't the product team understand the customer? Why doesn't the marketing team understand the product?
  • Why don't we make as many big, ambitious bets as we did before?

These challenges often arise because rewards (e.g., budget, headcount, promotions) greatly influence behaviors.

Enterprise SaaS applications all focus on ways to support and report on the project management aspects of a job function, but they fail to provide a reward framework that ties the impact of work back to the customer. These apps nudge individuals and teams to rely on a “project-thinking” mindset vs. a “product-thinking” mindset, and the by-product of doing so is the creation of organizational silos reliant on internal metrics to measure success.

In contrast, DevRev strives to provide an intuitive experience that promotes the highest-value functions of product and customer-centricity. The DevRev Methodology promotes a balance between product thinking and project thinking, enabling all of our users to adopt a product-led mindset across an organization.