DevRev Marketplace: connect with what matters

by Bhavana Thudi

DevRev Marketplace: connect with what matters

My daughter was afraid to go to school. It was the first day of middle school, and suddenly from being the oldest in elementary school, she was the youngest, walking alongside the hallways of students 6 years older. As we drove to school, I said to her, “make a friend, it will be easier”. I could almost hear her inside voice, “hrmph, easy for you to say”. But who am I kidding – it was intimidating for me then, and it is even now every time I enter a room full of people.

Friends are a huge part of what makes school more fun, and frankly everything more fun. Life is just better with friends. I’ve been in the technology industry for all of my career, and if there is one thing that’s at the core of what we do, it’s connections – with people, with systems, and connecting to what matters.

Better with friends

At DevRev, our friends are many – they are our coworkers, our early customers, our community, our investors and also systems and 3rd party software. We befriended many systems from day one, such as GitHub, Jira and Slack. Sometimes, we may be the first to reach out and say, “Can we be friends?”, “Wanna see-saw?”.

Today, we announce the humble beginnings of the DevRev Marketplace. It’s where we hope to connect with many new systems, enrich our existing relationships, and just supercharge our user workflows. We hang out here with several of our friends, and we have a common purpose, to make life better for everyone, and especially for our users.

Meaningful connections

A meaningful connection is like a marriage meant to be, or like best friends forever. It should feel easy. It’s easy because communication is seamless and you are a snug fit. When DevRev connects users with new ways to extend their experience, sometimes with another system, we think about three core principles.

Organic discovery

Discovery must be organic – it’s all about the context: the right place at the right time. The key is to become discoverable everywhere, whether on Google, in your own communities or others, and even inside of the app. Be discovered, when they are looking.

Easy to use

Once discovered, unlocking value should be seamless. Give users the autonomy to unlock value, without having to go to their admin for permissions, or their managers for budget. It’s easy to install, configure and get started on their own, in a matter of minutes.

Creates value

Value creation is crucial, for our users and also for our community. We aim to extend our users’ experience, by connecting them with other systems they use, sharing information effortlessly, and offering users new ways to work, or simply eliminate work with automations. Everything we build, we hope our community can extend with additional powerful ways to create value.

Enrich your Dev and Rev connections

DevRev Marketplace will help create a new kind of CRM, Developer CRM. We believe a CRM cannot live in a silo in the front office, and rather customer, aka Rev data must flow across to the Dev teams and back, including cross functional teams such as developers, product managers, support engineers and more. An ecosystem is built on relationships, and ours includes relationships with APIs, SDKs, webhooks and low-touch ways for community members to create value.

At the DevRev Marketplace, akin to an App Store, you discover apps that add new functionality, bring a dash of delight to your day, and as a community member you may distribute and monetize your app one day.

We begin this journey with 20 apps that will add new functionality to DevRev and extend our users’ experience. Go to to learn more about our apps.


DevRev’s GitHub apps help eliminate work about work — and especially the status meeting. We enable more developer deep work time, with machines doing more so developers spend time on what matters most. GitHub integrations create value to developers across several fronts:

  • Automatic status updates based on GitHub events, such as branches, commits, PRs
  • Autocreate and manage issues so developers don’t need to, so your work is always account
  • Schedule PR reminders such that PRs are never stale, and teammates know the status of issues
  • Create tasks for PRs such that every PR review is accounted for and so you can track them
  • Track status of your builds, and keep GitHub Actions in sync with your DevRev issue

There’s a lot to love about GitHub! DevRev extends the awesome GitHub experience, and empowers developers to build great software, while making more time for what matters, their customer and product.


Slack is a great way to stay connected. It’s also where several organizations engage with their customers. It may sometimes be an organizational challenge though, where discovery and traceability can be a nightmare, “where was that Slack thread”?

Our Slack integrations enable you to have more efficient customer feedback loops. They help you converge customer conversations, support tickets and developer issues.

  • Create DevRev support tickets with linkages to Slack customer conversations
  • View DevRev ticket status without ever leaving Slack
  • Get DevRev ticket notifications on Slack, tracking the lifecycle of the ticket and related developer issues
  • Provide visibility to customers on all of their requests so they are never in the dark
  • Run commands to perform quick DevRev actions

If you’ve been running customer support on Slack, and are keen on improving your customer feedback loops, then our Slack integrations will help you be more efficient. They’ll bring structure, traceability and transparency.


Track your work, even if it happens in multiple places, Jira and DevRev. The Jira integration enables you to coexist with Jira, so you can transition from Jira to DevRev at your own pace. You’ll have the option to bulk import your projects, and keep the two systems in sync, such that updates in Jira reflect in DevRev and vice versa. This 2-way sync works on new issues as well as updates to existing issues.

Our Jira integration enables you to transition and bring your developer issues or support tickets onto DevRev, without getting isolated from the rest of the organization. So if you are on Jira, use the Jira Airdrop app for a smooth transition to DevRev!


DevRev’s converged system of record tightly couples the core objects of the platform – work, identity and parts. We have automations to ensure that customer conversations, support tickets and developer issues are converged, with information flowing seamlessly across developers, product managers and support engineers. You’ll have the option to customize these automations to cater to your business process. Here are powerful ways you can drive convergence between your customer, the Rev and your team, the Devs

  • Automatic ticket updates in customer conversations
  • Automatic issue and ticket updates
  • Automatic updates between parent and child issues

Enable these automations so you never have to context switch across disconnected customer support and development systems. Let machines eliminate menial tasks, so you never have to ask questions such as “where’s my feature request?”

Build with us!

Come check out several other apps on the DevRev Marketplace. We are in early access so if you are keen on trying out our Marketplace Apps, please reach out to We look forward to building and learning with you, and also soon opening up the DevRev Marketplace for our community to build with us and co-create value.